Parents as Customers and Staff
Attention Business Owners and Managers: Did you know that about 48% of the Australian workforce are parents? That means that potentially half of your employees have children at home that need to be looked after.
What are you doing as a business to encourage retention of this significant portion of your workforce?
Parents have more things competing for their attention than non parents. They need to take time away from work occasionally to care for children. They sometimes need flexibility at work in order for them to both do their job and fulfill their caring responsibilities. They do not always return to work or do not stick around long once they have become parents, despite your parental leave scheme. Do these things make parents into worthless liabilities?
Parents are skilled and experienced at juggling multiple tasks, working to deadlines, prioritizing tasks and managing time, performing under stress and analyzing situations in multiple ways. Their communication skills are outstanding and last of all, though not least, they have a driving need to be employed and earning money. Do these things make parents valuable assets?
Most likely you stand somewhere in the middle. You recognize the skills that parents bring to the table but you feel frustrated at their inability to always put the job first.
Have you considered that you may not be providing a few basic things which would get the best from your parent employees while minimizing the disruption to you? That, with a little attention to the unique needs of this portion of your workforce, you can reduce turn over and maximize engagement and productivity?
If you would like to know more, why not contact me for what I can offer you or subscribe to my newsletter. You will receive free resources and advice to start you on the way to a more parent-friendly and productive workplace.
I look forward to speaking with you soon.